Sustain Nature + You With Nano-Hydroxyapatite Sulfate Free Fluoride Free Essential Oil Blend Naturally Sourced & Naturally Derived Ingredients EWG Verified™ Hydroxyapatite for Sensitivity & Enamel Repair No Sodium Lauryl Sulfate Plant & Earth Based (Vegan) No Artificial Flavors, Sweeteners, Colors or Preservatives Leaping Bunny; Cruelty Free; No Animal Testing Family Owned & Operated Whitening Antiplaque Fresh Breath Enamel Health Sensitive Relief Mouth + Gum Detox Davids premium toothpaste uses naturally sourced and naturally derived ingredients to safely and effectively reduce sensitivity, whiten teeth, freshen breath and fight plaque and tartar buildup. By partnering with Davids, you are contributing to the sustainability of our earth, and your personal health | nature+you. Davids is committed to sustainability. Sustaining our earth and your personal health | nature+you. Thank you for supporting Davids and being part of the solution. Use: Helps prevent plaque and tartar buildup and freshens breath with regular brushings.